We’re two 18-year-olds who believe good hair days shouldn’t come at the planet’s expense.

What started as a high school side project — mixing natural oils and plant-based ingredients in our parents’ kitchen — quickly grew into something much bigger. We were tired of seeing “clean” beauty brands filled with harsh chemicals, animal-derived ingredients, and plastic-heavy packaging. So, we decided to do something about it.

After months of research (and a few messy experiments), we created a 100% vegan, cruelty-free, and eco-friendly hair serum that actually works. Every bottle is made with sustainable materials, and every ingredient is chosen with care — for your hair, your health, and the Earth.

We’re not a big company. We’re just two young founders passionate about changing the beauty industry one serum at a time — proving that you don’t have to compromise between self-care and sustainability.

Because when you take care of your hair, you should feel good about what you’re putting into it — and the world around you. 🌎💚health, and the Earth.We’re not a big company. We’re just two young founders passionate about changing the beauty industry one serum at a time — proving that you don’t have to compromise between self-care and sustainability.Because when you take care of your hair, you should feel good about what you’re putting into it — and the world around you. 🌎💚